Development and promotion of the website for bee-keepers bee-master.ru
The client made a decision to develop the production of beehives made of polyurethane foam. As it was the company’s new business stream, they were looking for a simple and reasonably priced solution for the initial stage.
Our team conducted a research of bee farming market in Russia and interviewed well-known beekeepers working in Russia and the near abroad. After that we developed the business promotion strategy and the content strategy for the brand. At the first stage, we created a multi-page website in line with the company’s corporate style. Besides, we created photo and video materials and text content.
At the next stage, we integrated the call-tracking system, organized SEO and PPC advertising campaigns.
Now we’re working at the further development of the project according to the plan approved by the client – we’re constructing a media space around the new brand and strengthening its visibility on the Internet. Such an approach has already paid off as large batches of beehives were sold to the largest apiaries in Russia.