Development and promotion of the website of the RusRemAvtokran Company
Link to the project: https://rusrem37.ru
The RusRemAvtokran company repairs truck-mounted cranes and sells crane parts throughout Russia. The company used to have a landing page which was not suitable for effective products and services promotion. RusRemAvtokran decided to develop the online sales business line and entrusted us with the task to build a new website.
Purposes: the development of the company’s website and its promotion on the Internet
Tasks: to create a modern website with a catalogue of products and services and the company’s portfolio; to develop and integrate the shopping cart and the order form; SEO
Solution: As a result of close cooperation with the client, we dived into the company’s business field and studied its products and services. With the help of field experts, we found the optimal solution for the catalogue restructuring, and filled the website with the necessary content within the agreed timescale.
For the website development we:
- Assembled a team of 6 specialists;
- Involved the client’s company specialists
- Evaluated the websites of the client’s competitors
- Developed and approved with the client the website functionality
- Designed a logo
- Developed the website design according to the approved mood board
- Coded the website and tested its performance
Well-organized teamwork helped us to build an efficient website ready to get and process orders. The promotion stage was still ahead.
For the website promotion we:
- Integrated statistics counters
- Added the website to Yandex Webmaster and Google Search Console
- Found the best SEO keywords and meta tags
- Estimated PPC budgets
- Set up the call tracking system
- Launched advertising campaigns
Our cooperation with the RusRemAvtikran Company is ongoing. As a result of our work, the number of the website visitors has increased. We’re analyzing the promotion campaign results, adjusting the strategy and testing the new promotion channels and advertising formats.
